PROJECT SYNOPSIS

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The University of Utah Chapter of the American Meteorological Society was in need of a refreshed visual identity. Through developing a new logo and creating new branded merchandise for the group, I aimed to enhance their visibility and appeal. This revitalized brand not only reflects the organization’s mission and values but also seeks to attract new members and increase engagement within the community. By fostering a stronger identity, I hope to support their fundraising efforts and inspire a greater sense of belonging among current and prospective members.